Advances in Engineering Innovation
Vol. 1, 20 September 2023
Open
Access | Article
Implications of generative artificial intelligence for the development of the media industry
* Author to whom correspondence should be addressed.
Abstract
As an important branch of artificial intelligence research, Generative Artificial Intelligence (GAI) mainly refers to artificial intelligence technology in which algorithms produce results under the given input data conditions. Generative artificial intelligence is one of the most active research directions in the field of artificial intelligence. Generative artificial intelligence has brought new technology innovation and content production mode. This paper discusses the new opportunities and challenges that generative artificial intelligence brings to the media industry from the aspects of technology realization, application status and application prospect. On this basis, it is proposed that the media industry should actively embrace and use generative artificial intelligence to promote its own intelligent transformation and achieve intelligent matching between information production mode and user needs.
Keywords
generative AI, media industry, content production
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- ISBN (Print)
- ISBN (Online)
- Published Date
- 20 September 2023
- Series
- Advances in Engineering Innovation
- ISSN (Print)
- 2977-3903
- ISSN (Online)
- 2977-3911
- DOI
- 10.54254/2977-3903/1/2023006
- Copyright
- 20 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited