Advances in Engineering Innovation

Advances in Engineering Innovation

Vol. 1, 20 September 2023


Open Access | Article

Analysis on the application of digital media technology in the teaching of advertising planning course

Xiuyun Lin * 1 , Xiaodi Zhang 2
1 Shanghai Lida University
2 Shanghai Lida University

* Author to whom correspondence should be addressed.

Advances in Engineering Innovation, Vol. 1, 11-16 Advances in Engineering Innovation,
Published 20 September 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Xiuyun Lin, Xiaodi Zhang. Analysis on the application of digital media technology in the teaching of advertising planning course. AEI (2023) Vol. 1: 11-16. DOI: 10.54254/2977-3903/1/2023003.

Abstract

Digital media technology is playing an increasingly important role in curriculum teaching, which provides new possibilities for the development and reform of education. This paper discusses the application of digital media technology in curriculum teaching, and points out its advantages in improving teaching quality, enhancing teacher-student interaction, promoting personalized learning, enhancing learning experience and improving teaching efficiency. However, the application of digital media technology also faces some challenges and problems, such as information overload, privacy protection, and high technical threshold, which need to be further studied and discussed. At the same time, the application of digital media technology needs to be closely combined with the teaching content of the course, and according to different course characteristics and student needs, the appropriate technology and way can be selected to achieve the best teaching effect. In the future, with the continuous development and progress of digital media technology, its application in curriculum teaching will be more extensive and in-depth. Digital media technology will be closely integrated with education, creating a more intelligent, personalized and efficient teaching environment for us, and promoting the development and progress of education. It can be seen that digital media technology has broad application prospects and potential in curriculum teaching, and it is worth our further exploration and research to make greater contributions to the development and reform of education.

Keywords

digital media technology, teaching reform, network marketing course

References

1. Li Mang et al. Foundation of Modern Educational Technology [M]. Posts and Telecommunications Press, 2007.

2. Zhao Zijiang. Application of Digital Media Technology [M]. China Machine Press, 2008

3. Chen Xiangdong et al. Digital Media Technology and Application [M]. Posts and Telecommunications Press, 2011.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Advances in Engineering Innovation
ISBN (Print)
ISBN (Online)
Published Date
20 September 2023
Series
Advances in Engineering Innovation
ISSN (Print)
2977-3903
ISSN (Online)
2977-3911
DOI
10.54254/2977-3903/1/2023003
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated